Search Engine Optimization is a process that helps you improve your website’s visibility in local search engine results. That might sound confusing. Let’s start by defining what exactly it means.
The “SEO” part of SEO stands for Search Engine Optimization. This is a system of processes that helps you optimize your website so that it ranks higher in search engine results pages.
What is Local SEO?
Local SEO is when a website is placed in the top few sites for specific geographical regions either within search engine’s map or within their organic search results. Sites that are relevant for the surrounding area and service are placed at the top of search results for that region.
The modern era of search begins with Google, but there are dozens of other search engines, like Bing and Yahoo. They look for the relevant content in a person’s query and deliver the most relevant results to a given search query. Google is king because it has massive information, which is excellent for delivering relevant results.
Why does this matter to businesses? A business’s primary goal is to drive traffic to the site. When they’re in the search results, they’ll get the best chance of converting traffic into leads and sales. Local SEO can be crucial in growing a business’s online footprint and increasing revenue.
Create a Quality Website
Most businesses feel that web design and user experience are of little importance when it comes to a successful local search strategy. However, a terrible user experience is the one of the reasons that Google refuses to rank certain local businesses in their local results pages. Your website is where the bulk of your business is performed, and search engines base their ranking on a set of criteria that includes user experience
Your first step should be to establish a quality website. Therefore, you should hire a web designer to create a site that works well on mobile devices and at different screen resolutions. Know what customers are looking for and present it to them in the best way possible. Businesses with solid, consistent online content will provide value for consumers. Consider your customers’ interests and search online databases for questions they may be asking. Answer those questions on your website. Do Your Research. There’s nothing more beneficial to customers than trust and authenticity. Providing a great experience to customers will boost your click through rate and dwell time; all of which are positive signals to search engines.
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Optimize Your Website Content
The more relevant the content on your site, the more traffic you will get. Google is the king of web search and it changes its algorithm all the time. If you can make your pages uniquely helpful and unique, then you will see more traffic. You can increase your traffic by adding a video on your home page, or by adding new content related to the local topic. There are a number of sites where you can learn more about SEO and how to promote your site:
To emphasize the value of search engine optimization, here are a few facts about local search. 90% of consumers used the internet to find a local business in the last year. 46% of all searches in Google have local intent. 90% of consumers read reviews before visiting a business.
If you’re not convinced, check out this article and infographic full of statistics related to local search engine optimization. The authors, whose business is focused on water damage restoration seo, pulled together 47 must know SEO statistics from experts around the world.
Submit Your Business to Directories
may be surprising, but Google actually offers a way for small businesses to submit their profile to their main database. Use Google My Business. This means that all local queries you get will be funneled through Google and help you rise to the top. In addition, submit your business information to data aggregators like Infogroup and Acxiom.
Create a List of Keywords for Local SEO
Keyword research is vital to any local SEO strategy. This is especially true for the first 90 days of a new campaign. It’s smart to write for your target audience and to consider how you can serve an offering that’s specific to the keywords you’ve already identified.
Prepare to research your keywords and find the best opportunities.
Check out the Competition in the Market
What do your prospective customers and potential clients say about your competition? Be familiar with the most effective online marketing tactics for local search. How do they rank? How do they promote their local businesses? Who do their target customers prefer? Be well-versed in what’s working for them and what they’re doing wrong. Is there room for improvement?
What keywords are they ranking for? What sites do they have backlinks from? How is their website structured? Have the answers to all of the specific questions.
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Use Long Tail Keywords
Not only will long-tail keywords give your content the best chance to rank organically in Google, but you can also position yourself to drive valuable traffic to your business. These keywords have significantly less competition, making them ideal for new websites. Be on the lookout for keywords that incorporate 3 or more words in the phrase. Focus specifically on ones that offer answers to questions your customers have.
Even if you aren’t able to rank in the top results on the first page for your main keyword, long-tail keywords can still yield significant results.
Location, Location, Location
Focus on your location and surrounding areas. This is the most important thing to focus on when building your local SEO strategy. Your entire strategy should revolve around the area that your business is based in. You can’t have a thriving business without a strong foundation. Create content on your site that speak about the local area. Talk about your business in relation to local landmarks. Talk about famous people from the area. The more locally relevant you are, the better you’ll rank.
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