What Is Real Estate Farming? A Guide For New Realtors

So you just got your real estate license, exhausted all your contacts from your friends and family, and now you’re out of leads. It’s the dilemma every new real estate agent faces: How do I get clients?

While there are many tips and techniques to generate new leads, today, we will talk about the tried and true method of real estate farming. We will examine what it is precisely and some strategies you can try yourself, such as sending real estate farming postcards. Visit Wise Pelican to learn more about it.

What is Real Estate Farming

Real estate farming is the practice of cultivating your business in a specific area. Usually, this entails a neighborhood or subdivision. A neighborhood is just one extensive investment portfolio, and every house is an individual stock. It’s in the best interest of the individual homeowners to keep track of the value of their home in the current market. 

This is where real estate farming comes into play. By making yourself visible to the area and updating the neighborhood on the changes in the market, you make yourself an authority in the market. When a homeowner feels it’s the right time to sell, you’ll be the first person that comes to mind.

Real Estate Farming Postcards

This tried and true method of real estate farming has remained popular for real estate agents even after the advent of the internet, simply because it works. Postcards are a great way to introduce yourself to a neighborhood because they are so customizable and can be tailored to fit any market situation. Here are a few examples for new real estate agents to get started with.

Agent Introduction Cards

This is a card with a professional headshot and your contact information. It also helps to put a small blurb about yourself. This will introduce you to your desired market. Once you start showing your face in the neighborhood hosting open houses, networking events, or knocking door to door, you will surely become the go-to realtor in the area.

Just Sold PostCards

Just because you sold a house doesn’t mean the work is done. Now is the time to market your success. Just Sold postcards are a great way to inform your real estate farming area about the value of their property. The postcard should have a few photos of the property you sold. It might be in your best interest to hire a photographer for those and the house’s selling price. If you sold over the asking price, be sure to mention that in the postcard as well. This could entice someone else in the neighborhood to sell their property, and you’ll be the first one they call.

Now Go Get Started

You should have a pretty good understanding of real estate farming now. I hope you understand why it is such an essential marketing practice for generating leads. If done right, it could exponentially grow your client network. With each house sold or listed, you become a more trustworthy authority in the neighborhood’s real estate market. 

So take some professional headshots, print some postcards, send them out to your desired farming area, and build your empire today.